About HONU

Why HONU

In Hawaiian, honu is the green sea turtle — a symbol of long life. It moves slowly, lives long, and still looks good doing it. That's the whole idea behind HONU.

Most skincare is sold as a fix for something that's already happened. We think the smarter move is to start before you need to. Vitamin C, retinol, peptides and hyaluronic acid, used early and consistently, in a routine simple enough to actually stick with.

So we kept it simple: three lines, one routine. Find your orbit — Sensitive for skin that reacts easily, Normal for skin that's usually comfortable, and Serums when you want a boost. Or take the guesswork out and grab a complete ritual: The Glow Ritual or The Sensitive Ritual.

Glow now. Age later.

HONU was started by Jared Codde in Stockton, California.